CEO Angelica Nwandu On Why Your Purpose Is Promised
Almost 24 years ago, a six-year-old girl learned that her mother had been tragically murdered by her father (a well-renowned pastor at a local church). Soon after, their father would be sentenced to 28 years in prison, she along with her four sisters would be taken from their home and thrown into foster care, and her life would never be the same.
Later, that little girl would go on to earn a degree and become an accountant, only to be fired from her job and ultimately create one of the most popular platforms in the media world, amassing millions of followers and subsequently securing a serious bag.
We now know the woman in this story to be the creator of The Shade Room, Angelica Nwandu, a boss who now knows that every roadblock in her life has been a blessing in disguise.
Angelica Nwandu
The media mogul and star of the latest episode of UMC's Behind Her Faith(available to stream April 9), a faith based-series executive produced by Insecure's Jay Ellis that features stars like Niecy Nash, Aisha Hinds, and Essence Atkins, recently sat down with xoNecole for an intimate one-on-one conversation about the secret behind her success, and according to Angie, it was nothing but God's love. She explained, "When I was wrong, when I was right, when I was indifferent––He was there throughout it."
On the show, Angie opens up about how her mother's death changed her life, getting to know Jesus midway through her entrepreneurial journey, and how she learned to adjust when she felt like her vision and her values didn't align. We got a chance to catch up with Angie to talk more about her faith, facing her fears, and how to find purpose in your pain and, honey, it was a whole word.
Fear Is Poisonous
Angelica Nwandu
Doubt kills more dreams than failure ever will, and Angelica explained that this was a lesson she learned firsthand.
While you may think you're in the self-doubt struggle alone, our good sis revealed that she can totally relate. The Nigerian-American creative told xoNecole, "I'm going to tell you right now, I've experienced it all. I've experienced doubt, thinking, 'Oh, you know what, who was I kidding? God didn't say this is going to happen for me. I'm not up for this. I can't do this, I don't have the work ethic. I don't have the intelligence––the creativity.'"
"[Fear is the] biggest opponent that I have," she continued. "Because fear, for me, and its impact on me is crippling. It makes it so that I don't do anything. Either I don't do anything or I consider things failures before they've even started."
Angelica explained that while analysis paralysis can become addictive, it's a cycle that she's learned to break by pulling the weeds before they even have the opportunity to grow. She shared, "I've noticed it, that monster of fear just growing and growing and growing, and I've noticed that it is so poisonous to a lot of areas in my life. Fear doesn't just show up in one area. It kind of seeps into all areas. You'll notice it just creeping in, creeping in and growing and seeping into different types of relationships, coming out in different ways."
"You gotta hit fear with technique. You got to figure out how fear gets you––what triggers you and then start breaking that down. Address the triggers. Triggers are places where you need healing. Why am I so scared of failure? Why? Why am I so scared of being alone? Where are the roots of these feelings coming from?"
Coming face-to-face with your trauma is never easy, but Angelica wants you to know that it's always worth it, sis. And as painful as your past may have been, when it comes to discovering your purpose...
Hindsight Is 20/20
Angelica Nwandu
Unfortunately, life doesn't come with a built-in rearview mirror, but if it did, it would likely reveal that hindsight is 20/20 and Angie wants you to know that many of life's roadblocks are only blessings in disguise. Despite facing legal woes, business breakups, and moments of disappointment, the TSR creator remains adamant that faith will take you places hustling won't.
"When I put out that prayer, 'God take things that you do not want me to have––that you don't have a plan for––that are in my life. Anything that's not supposed to be there, make it fall, make it collapse, just cancel the deal, get it away from me.' And when I have prayed that I've seen so many things fall through."
She continued, "I think I've seen big deals fall through with big companies. I've seen things just canceled, get ripped from under my feet. Right? And in hindsight, I look back and I see why those things were taken and I prayed the same prayer."
Angelica told xoNecole that this is a prayer that she's also prayed over her company, but instead of blocking her business, He has allowed it to thrive, "We get hit with these big things and it's like, how did we survive that? Why are we thriving in this time, how are we getting through this?"
Which led Angelica to drop yet another noteworthy gem…
Your Purpose Is Promised
Angelica Nwandu
In the docu-series, Angelica revealed that although she has come a long way from being that seven-year-old girl whose life was uprooted and transformed forever, she has to remind herself that God has been at her side, pushing her further into her purpose every step of the way.
She told xoNecole, "I really do believe that my belief in God is the only thing that's keeping me. When you think about it, what else can I rely on that won't change? That is always the same? That is true to the word that I know for a fact because of not just the Bible, which I love, but because of my past experiences, I know God is real."
While Angelica says she still experiences moments of doubt and unpromising pitfalls along her path to success, she now knows that the valley is where you gain perspective. "I know he's 100 and I know His promises are true." She explained, "And so because I know he has a promise on my life and I know that He's promising for me, when [bad] things happen, yes. Don't get it wrong. There are times where I'm doubting it. But I have to take it back to, well, God has a promise to me. It hasn't come true yet, [but] it's going to come true. His word is true. He will protect me until the fulfillment of that promise, and then He'll promise more. "
"To me, it's about having faith that things are gonna be OK even when they're not. If I lost everything today, I have to have faith that He'll bring it back together. But, see if I don't believe in Him, then what faith could I have? I could have faith in myself. But life is fragile. I have to believe in something bigger than myself and that's big for me. And I think that's what's getting me through."
To check out Angelica's full episode of Behind Her Faith, tune into UMC Thursday, April 9th or click here!
Featured image courtesy of UMC.
- Angelica Nwandu - Founder and CEO @ The Shade Room ... ›
- The Shade Room Founder Insta-Stalks Beyoncé, Nicki Minaj, and ... ›
- The Shade Room Turns Five, and the Founder, Angie Nwandu ... ›
- The Shade Room founder Angie Nwandu at the OMR 2016 - YouTube ›
- How The Shade Room Founder Angelica Nwandu Launched A ... ›
- Shaderoom CEO Angelica Nwandu Talks Early Beginnings & How ... ›
- Angelica Nwandu, Founder Of The Shade Room, On Starting A ... ›
- Angelica Nwandu: The Shade Room Founder and CEO — Second ... ›
- Meet Angelica Nwandu: Founder Of The Shade Room, Instagram's ... ›
- How I Get It Done: Angelica Nwandu, CEO of The Shade Room ›
Taylor "Pretty" Honore is a spiritually centered and equally provocative rapper from Baton Rouge, Louisiana with a love for people and storytelling. You can probably find me planting herbs in your local community garden, blasting "Back That Thang Up" from my mini speaker. Let's get to know each other: @prettyhonore.
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
Let’s make things inbox official! Sign up for the xoNecole newsletter for daily love, wellness, career, and exclusive content delivered straight to your inbox.
Your April 2024 Horoscopes Are All About Applying Pressure & Disrupting The Status-Quo
Explore your sign’s 2024 horoscope predictions to learn what is in store for you this year in love, career, and more. Check out the love compatibility of each sign to learn more about zodiac pairings and all things compatibility.
April is a powerful month of the year, but it’s also adding some pressure. With Mercury going retrograde and an Aries Eclipse, the energy is high this month, and there is a lot of internal growth occurring. The month begins with Mercury going retrograde on April 1 until April 25, in fire sign Aries. With the Sun also in this bold sign until April 19, there is a lot of passion flowing through the world, but with this comes impulsivity as well.
Mercury retrograde in Aries will be guiding us in a new direction and giving us clarity on where our true interests and needs are. Mercury retrograde is not the time to create new plans, sign contracts, or make any big purchases, but it is the time of the year when we can gain some much-needed clarity to make better decisions moving forward.
Venus enters Aries on April 5, and Venus in Aries is all about self-love, self-confidence, and being courageous in the pursuit of love. This is free-spirit energy, and Venus in this fire sign reminds us that through love, anything is possible. A few days later, we have a New Moon Solar Eclipse in Aries, and this is a time of immense transformation and new beginnings. Eclipses are the time of the year when massive changes occur, and with this eclipse being in Aries, a lot of what is happening is reflective of the personal growth you have been through over the past six months and what you are moving into for the next.
Eclipses are not about setting intentions, they are more about preparing for your new beginnings and getting key insights into where you are headed.
What April 2024 Has In Store For Your Zodiac Sign
Taurus Season officially begins this year on April 19, and this change of pace is much needed after the very active first half of the month. When the Sun is in Taurus, we are more grounded, patient, and secure in what’s happening around us, and this is also a good time of the year to go over your personal finances. The Full Moon of April is happening on April 23 in the sign of Scorpio, and this is the Worm Moon of 2024. This Full Moon is an opportunity for closure emotionally, and a time to let go of what doesn’t align with your personal growth and your commitment to love.
Venus moves out of Aries and into Taurus on April 29, bringing in a new reality when it comes to love and relationship matters overall thrive under this energy. Venus in Taurus is focused on security, comfort, and pleasure, and by the end of the month, self-care is necessary. Before April ends, Mars moves into Aries, and Mars loves being in this sign. Mars in Aries is taking us to where we need to be and doing so in a way where you feel excited about the future and the path you are headed on right now.
Overall, a lot of changes are happening this month that disrupt the status quo of what you thought life to be. This is an eye-opening month, but you are coming out of it feeling even more capable and prepared for what is ahead. Claim your blessings and own your power in life.
Read for your sun and rising sign below:
ARIES
You are truly the star of the show this month, Aries! This month is about you and what you can do with the hand you're dealt with. This is your season to shine, and by the end of the month, you are going to have a new outlook and grasp on all that is possible for you. However, this is not a small feat; the month begins with Mercury going retrograde in your sign until April 25, and you are going to be learning more about yourself through growth moments that can feel challenging at times.
There is a New Moon Solar Eclipse in your sign this month on April 8, and you are truly embarking on new territory in your life right now. Keep the focus on things that are light and inspiring, and try not to get carried away into the chaos. With Venus in your sign for most of the month, you have love on your side right now, and your emotions are especially powerful. Mars, your ruling planet, enters your sign on April 30 before the month ends, and you are leaving April with a renewed passion for life overall.
TAURUS
April requires your patience, Taurus. The Sun is in your 12th house of closure for most of this month before entering your sign, and you need some time to process your emotions. You are in a good space to receive, but you need to be able to open yourself up to that and take a step back to allow your blessings to come to you. With Mercury in retrograde this month, you are getting an opportunity to look at experiences of your past in a new light for healing to take place.
Taurus Season officially begins on April 19, and with the Sun in your sign, you have extra confidence with you now. This is the time to focus on your personal goals in life and create space for the new to enter. On April 23, there is a Full Moon happening in your opposite sign, Scorpio, aligning you with love. Partnership matters come full circle for you at this time, and you will feel a deeper connection within your love life by the end of the month. Venus enters your sign before the month ends on April 29, and the things you were remaining patient on this month are coming into full bloom for you now.
GEMINI
April is about taking care of your responsibilities, Gemini. You may feel like there is a lot more on your plate than usual, but with the right work ethic, you can make anything happen this month. April is a time to make an effort where you want to prioritize your energy, and also look to see where you can ask for help more when you need it. Your ruling planet, Mercury, goes retrograde this month, and you are looking at your social circle, community, and friendships in a new light during this time.
The New Moon Solar Eclipse in Aries happening on April 8, is a breath of fresh air for you. Any challenges you have been feeling about being misunderstood or unheard in your community have come to light, and you are ready to turn a new page here. New beginnings are possible for you this month, but you have to be the one to initiate them. By the time Mercury goes direct on April 25, you will have a clean slate and clearer perspective when it comes to connecting with the right people and dedicating yourself to your dreams.
CANCER
You are focused a lot on your career, professional goals, and how you want to show up in the world this month, Cancer. With an eclipse happening in April, your emotions can feel a little heavier at times this month as you are ruled by the Moon and feel its transits more strongly than most. The Sun is in your 10th house of career for most of April, as well as Mercury retrograde and matters here are coming to light and changing your direction moving forward.
The New Moon Eclipse on April 8 is an opportunity to redirect your energy, and to set your intentions for a financial future that aligns with your creative passions and goals. This month is all about thinking big-picture and long-term. The Full Moon at the end of the month happening in fellow water sign, Scorpio, is a good opportunity for closur,e and any self-doubt you were feeling at the beginning of the month is being swept away. Your heart is in the right place, and that’s what's going to lead you to your success.
LEO
This month is all about thinking things through thoroughly and being the type of person you are proud of, Leo. You are balancing your need for more stability and security in your life with your passion for adventure and community. With the Sun in your 9th house in April, this is a good month to travel or to set your intentions for future vacations. Things may not be turning out exactly as you thought they would right now, but with the right perspective, they may be better.
There is a New Moon Eclipse in a fellow fire sign on April 8, and you are flowing well with the energy during this time. This is an exciting eclipse for you, and opportunities you hadn’t seen before are coming into full view for you now. By the time the Full Moon comes around on April 23, however, you are going to be looking to slow down a bit more and enjoy the comforts of your home. Loved ones, family, and support systems play a big factor in your life as the month ends, and you are leaving April overall with a new perspective.
VIRGO
April is a month of overcoming obstacles and remaining confident in yourself, Virgo. Any limitations you have been feeling in your life come into focus for you this month, and you are looking to break free from the self-doubt that has been keeping you away from experiencing life to the fullest. Being a Virgo, you are ruled by Mercury, and whenever Mercury is in retrograde, you feel its effects more strongly than most. With Mercury retro this month, you are getting an opportunity to reflect, emotionally rejuvenate, and reconsider.
On April 23, a Full Moon is happening in your 3rd House of communication, and you are getting the answers, guidance, and clarity you have been looking for. Anything emotionally and mentally heavy you have been pondering over and working through at the beginning of the month is being released for you by the end of it, and you are letting go of negative energy this month. By the end of April, Venus moves into your 9th house and love is everywhere for you. You will be leaving the month with a newfound joy for life.
LIBRA
Communication is key for you in April, Libra. This is a month when a lot of the energy is in your opposite sign, Aries, and you are truly making sense of it all right now. There are new beginnings to grab a hold of this month, but there is also a need to clear the air and set the record straight in the process. The New Moon Eclipse happening on April 8, is creating an opportunity for love, connection, and deeper partnership in your life, but it’s also reflecting to you what needs to happen within you before that can occur. April is a big learning month, and you are rising above any previous confusion in your life, especially when it comes to love.
With the Full Moon on April 23 happening in the sign just after yours, this Full Moon will be in your house of income, and you are gaining some closure here. Financial matters come full circle at the end of the month, and you will see a return on your investments. Before the month ends, your ruling planet, Venus, enters your 8th house of commitment, and some Libras may see a relationship go to the next level during this time. The clarity you are gaining in April is creating more room for growth and connection within love overall.
SCORPIO
April is an eye-opening month for you, Scorpio. You are moving through an inner awakening this month and are going through a lot of personal transformations that change your trajectory moving forward. This is the time of the year when you are looking for new ways to take better care of your health and prioritize the work you want to do in this lifetime as well. The Sun is in your 6th house of daily routine for most of the month, and you are focused on finding happiness in the little things in life.
The Full Moon of the month is happening in your sign on April 23, and this is a powerful Full Moon of closure for you. A lot of this year is about figuring out what is for you and what isn’t and taking your passions and interests more seriously. During this Full Moon, you are aligning more with what truly resonates and letting go of what doesn’t. On April 29, Venus enters your sister sign, Taurus, and love matters are a space where you are receiving new blessings as the month ends.
SAGITTARIUS
This month is a more emotional one for you, Sagittarius. You are finding your way through what is presenting itself, and are learning more about your own heart in the process. With the Sun in your 5th house of romance for most of April, there are a lot of opportunities for self-expression, creativity, and happiness, yet with Mercury also retrograde in this same area of your chart, you may be finding yourself more challenged here than usual as well.
During the New Moon Eclipse on April 8, think about what sort of perspectives help you and which ones have been hindering you. Ponder over whether you are making important decisions in your life from the heart and a place of clarity or from a place of fear of whether or not you are worthy of what you truly want. The Full Moon on April 29 will be helping you let go of what no longer serves your heart, and giving you that space to emotionally understand it all better. Perspective is everything for you this month, and more optimism may be needed on your part for the time being.
CAPRICORN
April is a fresh start for you, Capricorn, and you are starting from square one in many ways this month. You are finding yourself in a space of inspiration and insight, and you are looking to set your intentions and focus more on your manifestations right now. However, with the Mercury retrograde happening this month, you may find yourself needing to be home more or the people closest to you may need more of your time and energy as well. There is a sense of being pulled in a few different directions in April, and your guidance for the month is to think ahead.
The Full Moon happening on April 23 is an opportunity for you to get the full picture of your connections, friendships, and support systems. The people you find by your side this month are ones that you have worked hard on growing with, and you are discovering where your soulmates are. Venus enters a fellow earth sign before the month ends, and you are leaving the month feeling a new sense of romance and mystery in your life that is elevating your mindset overall.
AQUARIUS
There is a lot of positive energy coming into your life this month, and self-care is key right now, Aquarius. Your emotions are running higher than usual, but you are overall liking what you see play out for you this month. With the Sun and Mercury retrograde in your 3rd house of communication for most of April, extra patience is needed in the day-to-day, and this isn’t the time to rush perfection. Balance rest with effort, and remember that some of the best things in life will come to you without force.
There is a New Moon Eclipse happening on the 8th, and this eclipse is an opportunity for you to express yourself, communicate how you have been feeling, and allow new connections to take place in your life. Dreams are being fulfilled for you this month, and the universe is showing you just how good things can get for you. The Full Moon happening at the end of the month will be eye-opening for you when it comes to career matters, and you and others are seeing how far you have come here.
PISCES
Even though Pisces Season has officially come to a close, you are just getting started on all the abundance that is awaiting you this year, Pisces. April is one of those months when things are just working out for you and when you get to soak in where you are feeling fulfilled and supported in life. Most of the Astrology transits of the month are in the financial areas of your chart, and a lot of your focus in April is on your abundance and receiving your due rewards and blessings here.
Once the Sun moves into Taurus on April 19, the energy moves into your 3rd house of communication, and you will feel confident to express your ideas, insights, and wisdom. On April 23, there is a Full Moon in fellow water sign, Scorpio, and you could be traveling around this time, connecting with like-minded souls or overall feeling a heightened sense of passion for life. Venus moves into your 3rd house before the month ends as well, and you are overall hearing good news this month, Pisces.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image by Kyra Jay for xoNecole