Soledad O'Brien Has This Advice For Women In The Pursuit Of Their Purpose
For more than 20 years, CNN and NBC award-winning journalist Soledad O'Brien has made quite an impact in the world of journalism. As a producer, she has created documents that are thought-provoking. As a reporter, she gracefully tackled hard-hitting topics that affected America's culture. As the host of Matter of Fact, she has captured our interest with her smile and compassion as she delivers stories about everyday people with extraordinary lives. And as the CEO of Starfish Media Group, she has dedicated her time and influence to help others progress in the journalism field.
The one-day Harvard graduate was the fifth of six children raised by immigrant parents who met while attending John Hopkins University in Maryland. Her humble beginnings didn't keep her from reaching for the stars, and Soledad has now become one of the most prominent women of color in the media industry, but her dreams didn't always include getting in front of the camera. "I really was inspired to go to med school and take organic chemistry with my sister," Soledad shared with xoNecole exclusively, "But I realized it wasn't my passion and I didn't know what to do."
While in college, the New York native was fortunate to get a job working at a local TV station where she fell in love with the fast-paced work of the media room. Her daily duties started with removing staples and fetching coffee for people. Eventually, as she continued to prove her worth to her employers, she received more adventurous tasks that included writing scripts and small logistical jobs.
"More opportunities began to flow when they recognized my work ethic."
"I got the chance to be a field and show producer. I started reporting and every single time I had an opportunity, it felt exciting and my interest really began to pique," she continued.
Although Soledad found her groove in the newsroom, she experienced an obstacle that could have easily discouraged someone who couldn't deal with the pressure. As a woman of color (Afro-Cuban and Irish-Scottish), the TV producer's journey to the top of her industry didn't come to fruition without prejudice or discrimination. It's a reality that a lot of us face, and Soledad is no exception.
"I worked with a guy at a TV station in the past, and he was such an asshole. I was the associate producer and I would do this show and run to the morning meeting when the show would end at 7 a.m.," she recollected. "After I left the set and ran to the bathroom, I would be five minutes late because the meetings started right after the show. As I was coming into the meeting, he has the nerve to say to me, 'Look who's running on colored people's time.'"
Clearly annoyed by such a rude comment, Soledad decided to take the high road rather than read him for filth. "I was like, 'What the hell? What a rude thing to say!' But no sooner than a blink of an eye, I never saw him again," she said with a smile. "I knew that he did not deserve my time."
The encounter was yet another moment that reminded her of her purpose, as well as her power. It was also one that wouldn't deter her from her position as a reporter, and further fueled her in her mission to do more for women of color. Sometime later, Soledad would face inequality head-on once again while reporting on Hurricane Katrina, which devastated New Orleans in 2005. This tragedy would in turn become the catalyst to her finding and building her non-profit organization, PowHERful Foundation, a foundation that helps young women attend and finish college as a means to enrich the lives of young women.
Specifically, PowHERful brings day-long conferences to major cities across the country while working in partnership with local community leaders to effectuate positive change in the neighborhoods and communities of the young women it supports. Since 2011, PowHERful has supported 25 young women annually with college scholarships and its impactful activities have reached over 4,000 young women and girls nationally.
"I encountered young women who wanted to go to college but they couldn't obtain the proper funds to pay for it," she told us. "All of these young people, mostly young women, were given $1,000-$5,000 scholarships [from other organizations and programs], but it wasn't enough to pay for them to finish college."
She continued, "I want to give them the support they need to make sure that they accomplish what they set out to do. You can get halfway through and have a lot of bills and loans, which doesn't improve your ability to get a job."
"I want to give them the support they need to make sure that they accomplish what they set out to do."
With the help of her foundation, many girls have gone through college and some even gained Ph.D.'s. "One of our scholars last year got her Ph.D. in nursing. Another scholar graduated from law school after we helped her through UCLA," Soledad shared, beaming with pride.
When we asked her how she felt about the accomplishments of the young women who have entered the PowHERful program, she explained that she is never surprised. "I think what you see is what you expect to see when you surround people with good mentoring and support," Soledad stated. "When you are in a circle of your peers that are really great, hard-working, and ambitious, and then connect them with strong mentors that give them opportunities and help them when they make mistakes, you are putting these people on a path of success."
Soledad had this advice for anyone, young or old, looking to move forward in pursuit of their purpose: "I always tell them that interning is so important to choosing your career path," the mentor explained. "If you can't do it for a semester, do it for a weekend. Shadow people and ask them what they love and why. The job itself is only 70% of the work. The environment is 30%. Over the summer when you're at the water cooler or photocopying, this is your chance to really get to see what people wear, what their hours are really like, and what they do. Are they having fun? Do they enjoy the challenge of the job? You want to explore and learn more."
"The job itself is only 70% of the work. The environment is 30%."
So how does the superwoman, wife, and a mother of four maneuver through a hectic day like a boss? "My mother who is an Afro-Cuban immigrant used to say to me, 'You have 24 hours to sit around, bitch, and complain but after 24 hours, it's time to move on.' I always thought that was helpful advice," she said. "Okay, I got it; something bad happened. Suck it up, get it together, and figure out what's the next step."
Soledad also makes time to care for herself with a routine that includes plenty of exercise and a good night's sleep. "I work with a CrossFit trainer and we do a lot of weights and lifting. I've been dabbling in hot yoga for a long time, but I've started going consistently, like three times a week."
So what's next for the busy mogul? "I will continue to work hard and successfully tell stories about communities that are often overlooked. I have no fear of going in to tell those stories. When we did the documentary on being Latino in America, all of these kids were growing up as the only English speaker in their families. What do you do when you're eight years old and navigating the family's finances and contracts? I found it really interesting, unusual, and to some people, it's dynamic. This is what drives me and I will do it until I can't anymore."
With #blackgirlmagic like Soledad's, we can only expect greatness from the young women who pass through PowHerful. "If you want a second or third chance, you need people in your corner helping you," she concluded.
We couldn't agree more.
Learn more about her foundation at www.PowHerful.org and follow Soledad O' Brien on Instagram.
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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6 Spring Events To Boost Your Professional And Social Networks
When spring arrives, we all want to be outside, looking fabulous, and back to socializing. And now is the perfect time to add a few great events to your calendar to get you through the quarter in order to make new friends, build new partnerships, and talk new opportunities to level up.
Spring is a high season for networking and social events for Black women, with many organizations and event entrepreneurs booking prime locations and offering dynamic experiences that you can maximize in whatever way possible. Write down your goals, and get out there. Start with a few of these events between now and the start of summer:
New Orleans Jazz And Heritage Festival, April 23 - May 3
The New Orleans Jazz And Heritage Festival is a 10-day event held over two weekends, bringing together thousands of musicians, craftspeople, and food lovers to share in common threads of culture in the heart of New Orleans. You'll get to enjoy works by artisans local to Louisiana as well as from across the U.S. and around the world.
Black Food Truck Festival, April 26-28
Hosted in Charleston, S.C., the Black Food Truck Festival includes an opening party, access to more than two dozen food truck vendors, and a time to workout with other attendees. Charleston has long been known as a Southern foodie destination, with global recognition due to James Beard-awarded chefs heading popular restaurants there and a renewed focus on Gullah and Geechee culture and food in the region. And what better conversation ice-breaker than to talk about food with a new acquaintance?
Black Women's Mental Health Conference, May 4
Hosted by New York University, this is a one-day event to tackle issues of mental wellness and health that uniquely affect Black women and girls. The keynote speaker for this year is Kim Young, MSW, LCSW, founder of Dope Black Social Worker® and host of the podcast Revolutionary Hoodrat, and leading licensed professionals in the field will offer their insights and share their experiences. And, of course, no college-led event is without time blocked specifically for networking.
Strength of a Woman Festival, May 11-12
Anything with Mary J. Blige headlining or leading is a win, especially if we're talking about women's empowerment and enjoyment. This event will be held in New York City, and beyond the performances from some of our favorites like Muni Long, Jill Scott, and The Clark Sisters, there will be a Gospel Brunch. And even if you're not able to attend or concerts aren't your thing, just being in the city during that time will mean you're bound to run into plenty of other women to network with at local bars and restaurants nearby.
Carefree Black Girl Cookout, May 4
Held in the Queen City, Charlotte, N.C., this is a day festival amplifying the voices and brands of Black women entrepreneurs, artists, and creatives. There will be vendors, glam and beauty bars, and complimentary meals for the first hour (according to the platform's website). They're hosting another cookout in Philadelphia on May 25.
Black Women Leading Live, May 13-16
Touted as an “intimate retreat + conference,” this Virginia Beach, VA event will be held on a resort and is offering a professional development experience led by Laura Knights, founder of the Black Woman Leading® program and podcast. It’s an ideal fit if you’re a mid-level or senior professional, as the topics and approach are set to cater to those levels of career experience, with coaches and speakers pouring into attendees with a holistic approach.
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