How To Build A Personal Brand Based On Your Personality Type
Whether or not you're strategic about it, you have a personal brand. It's how you make a living or pursue your passion, your social media posts, the way people describe you, and even the vibe you give off when you walk into a room. Your entire being makes up your personal brand.
Personal branding has been a buzzword over the last few years, and there are many articles about why you need to define yours and use it to your advantage. But it isn't clear HOW to build an authentic personal brand that resonates on and offline.
There's so many gems that we can learn from rapper Cardi B about personal branding. Since her rise to fame, she's shown the world her authentic personality. If I had to guess, I'd say that Cardi B is an ESFP (Extravert, Sensing, Feeling, Perceiving), according to the 16 Personalities Test and the Myers-Briggs Type Indicator.
She's someone who treats the entire world like a stage. She describes herself as a comedian at heart -- it's clear that's true every time she's in public or on social media. Cardi's strengths includes being bold, original, and artistic.
Her authenticity is electric because she unapologetically lets her personality shine.
Like Cardi, you can build a personal brand based on your personality. Although I'm sure you already have a grasp of who you are, you can learn a lot about yourself by taking a personality test.
Take THIS free test and then answer the seven questions below to build a genuine personal brand like Cardi B.
What are five strengths and values from your personality test results?
This describes who you are at your core and what's most important to you. Those strengths and values should be shown through everything you do and say in person or online.
ESFPs have excellent people skills. Cardi effectively communicates in her unique and comedic way that makes her hard to dislike as a person, even if you aren't a fan of her music. In her interviews and social media posts, it's clear that she values honesty, her loved ones, and her desire to create music that makes her feel good.
What do you want to be known for?
Your legacy isn't something you should think about when you get old - it should continuously be built on. The results from your personality test, particularly in the career section, can help reveal the answer to this question. Write a few sentences describing how you want to be perceived and the impression that you'd like to leave on people.
According to the 16 Personalities Test, ESFP's have "plenty of creative energy, and many build fulfilling careers in music, fashion, photography, and interior design.... They need freedom, novelty, and above all, human contact. "
That's Cardi for you. Her witty one-liners in songs, affordable mixed with high-end fashion statements, and creative catchphrases shows that she wants to be known as a unique artist who keeps it real at all times.
What's your content focus?
You don't have to be a lifestyle blogger or business coach to build your brand. Just by posting on social media, you, too, are a content creator. Use the first two questions, along with where you are in your life, to help guide your content and create a few subject pillars that you're going to focus on.
On Cardi's Instagram, you'll see posts about her music, Fashion Nova endorsement, engagement, unfiltered sexuality, and her glamorous yet ratchet lifestyle.
What platforms will you focus on?
While you may be active on multiple platforms, think about where you can make the most impact and be consistent and relevant. LinkedIn, Instagram, and Twitter are some of the best brand-building channels because you can showcase your work, personality, and creativity.
With more than 20MM followers, Instagram is Cardi's primary channel. She's on Facebook and Twitter as well, but she focused on IG to build her fanbase even before she was on Love & Hip Hop.
Who's your target audience?
You can't be everything to everyone. Don't change who you are to reach people.
Use your personality type to draw them in.
As a potential ESFP, Cardi's personality is entertaining. She's goofy, loud, in your face and honest. She didn't need to be everyone's cup of tea for her debut album "Invasion of Privacy" to break records. Cardi knows who she's creating music for, and if you don't like her songs then you aren't her target audience.
What's your writing style and tone of voice?
This is how you can really let your personality shine through your personal brand. Fun, relatable, professional, serious, witty and inspirational are just a few ways you can communicate online. Look at your personality test results to find keywords that can describe your tone of voice.
Cardi takes a funny and casual approach in her writing - she uses a lot of emojis and all caps showing that she's just as social and loud AF online as she is in person.
What's your personal brand statement?
Last but not least, bundle your personal brand into a memorable, punchy 2-3 sentence statement about who you are, what you do, and the unique value that you add to your target audience.
Cardi B is an animated and unapologetic global superstar on the rise. From her music to her partnerships, she's making major money moves and giving fans permission to let their true personality shine.
How are you building an authentic personal brand? Let us know in the comments below!
Featured image by Shutterstock
- Personal Branding: What's Your Personality Type? | SocialTalent ›
- How to Define Your Personal Brand in 5 Simple Steps ›
- Defining your personal brand, part 2: your personality and desired ... ›
- Six types of a personal brand. Which one are you? | ›
- Brand Personality Quiz – Discover your brand archetype ›
- The Seven Types of Highly Effective Personal Brands | Jin Lee | Pulse ›
- 12 Brand Personality Types To Consider For Revved-Up Retention ... ›
- How to Fascinate | Personality Test ›
Teyonna Lanez is a brand strategist and producer with a love for doing the inner and outer work -- mindset shifting and marketing. The Atlanta native is passionate about social media storytelling and sharing positive affirmations to help people maintain inner peace despite external chaos. Connect with on Instagram @TeyonnaLanez or on her site TeyonnaLanez.com.
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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7 Black Men On TikTok Making Everyday Living Look ThirstTrappy
You know how many of us, ladies, keep wondering why men don’t have the same sexy, handsome looks of yesteryear? That look from the ‘60s to the ‘90s? I FOUND THEM. And guess what? They’re doing what “real” men do best…simply making themselves handy (and not just in the traditional, gendered sense of the word). These fellas make it easy to fantasize about the reality that there are still good men out there – men who come into the lives of women and make it easier and softer by contributing every day but meaningful ways.
No, I don’t know them in real life because I found them via TikTok, but that’s the fun of fantasizing. You get to take one piece of the pie and make up the rest of it as you go alone. It’s like a game of MASH–choose your fighter and then go from there.
When I was watching their videos, I was totally unaware that my libido had been laying so low OR how attractive a useful man was until I tuned in to these guys (it started with Cam, and you’ll see why shortly). And I don’t mean to make it sound like men are only as good as what they can do for you, but I think it’s safe to say that far too many men are weaponizing their incompetence and enjoy being cared for but aren’t as quick to pour back into the women keeping their day-to-day afloat. Not even in minimal ways.
That said, these men seem to be a breath of fresh air on a sunshiny day. And, allow me to be wholesome and candid for a minute but they made me optimistic that there is hope for us after all. That we can find husbands and fathers who allow us to exist in this world with less harm and hope.
And, on a less wholesome note… never mind. I choose to keep it cute, but you’ll soon know exactly why this feels like a helluva task in just a moment. The other refreshing thing about many of these videos is the ASMR vibes – very cathartic to watch; really brings a sense of peace and calm over you. And, not to gas it, but if watching a man in action in that way via TikTok does that, JUST imagine what having the real thing would be like. My God.
Here are seven Black men on TikTok making everyday living look thirstrappy AF.
Cam
@renaissancecam subsist ⚙️ #vlog #dailyvlog #sundayvlog #peace #adayinthelife #gardening #handyman #rotties #bbq #pitmaster #juicing #health #healthy #fruit #fyp #explore #foryou #viral #menshealth #farming #country #outdoors #dogs #landscaping #food #vibes
Not only does Cam (28 and single) understand the assignment when it comes to carefully selecting Sunday’s cleaning playlist but he also was handcrafted by God himself, giving us #TradMan in only the best ways possible. Based on my lurking/Inspector Gadget deep dive through his content, he chops wood, gardens, fishes, and cooks–it’s no mistake that his handle is Renaissance Cam. And, ladies, I was able to get a few other little details about him because we all know curiosity kills the cat. No need to stay curious when we can just know. Yes, he’s single. He’s a Leo. And his ideal first date is a picnic at his favorite sunset island near one of the spots where he likes to fish.
Derwynn
@lifeofdwho Look how dirty my washing machine was 🤢🤮 . . #sundayreset #sundayroutine #cleaninghacks #cleaningmotivation #homefragrance #fyp #explorepage
Next up is Derwynn, who is more of a modern man. His content centers on his Sunday resets which entail deep cleaning his home–and, if you know, you know–Black household law is that this type of cleaning must occur on Sundays. And, man, ol’ man, does he make cleaning look good. It’s no wonder more men don’t do this willingly. Most have speculated that he’s a Virgo, but he’s actually a Cancer (but maybe he has other Virgo placements throughout?)
Deon
@chakmahtheking Brcome someone you woukd be proud of‼️ Don’t settle, you’re a KING! Follw me on IG @chakmahtheking #fyp #diy #motivation #jackofalltrades #king
Mister DIY himself, in living color! Admittedly, I did have to mute that Rocky music, but all the fix-it action 100 percent makes up for that. I don’t know him, but it’s giving “my man, my man, my man” type of delusion the minute I saw him handle that power tool (like my little pun). Unlike the first two, Deon isn’t quite as subtle in his understanding that he is indeed a prize (not to be confused with thee prize, y’all). But, he is, in fact, a man that adds value in many ways. And, this is what we mean when we say bring back these men – the good with their hands, easy on the eyes type men – and we’ll bust out the apron and the table settings.
Oklahoma Cowboys
@oklahomacowboys0 🤠 #oklahomacowboys #rodeo #blackcowboys #fyp #explorepage #cowboy #blacktiktok #fypシ #losangeles #countryboy #billpickettrodeo #race
When Destiny’s Child said, “they always be talkin’ that country slang,” I imagine these are the type of men they had in mind. Cause the video alone gone bring out my Southern ancestors in my spirit, and I was born and raised in Michigan. Babbbby, this is a retro type of man, and I’m here for it. It’s also a personal belief of mine that it speaks volumes about a man’s ability to nurture in the way that they care for animals and, in turn, the way animals respond to them. What’s that they say about animals and children being the best judges of character? Unfortunately, we don’t have a name for this cowboy, but fortunately, this page is action-packed with other cowboys.
John Doe
@atvmvp #honda #hondaaccord #carsoftiktok #cars #bodywork #painting #spraypaint #restoration #accidentrepair #southcarolina #blackmen #cartok #cartiktok #7thgenaccord #blackentrepreneur #blackdudes #budgetfriendly #voiceover #countryboy
While it’s always safest to have a bald-headed daddy to handle all your car issues, it definitely doesn’t hurt to have a car-fixing zaddy on call, too. Well, here you go! Out in the garage, in the hoop shorts and the slides – now him coming inside smelling like outside, car parts, and fading cologne. We also stan a frugal, problem-solving king! Peep how he purchased a used car and a five-dollar can of spray paint and got to work. The definition of getting it out the mud, if you ask me.
Stephen
@styleunrivaled #fyp #trending #viral #atx #car #ignitioncoil
Impressive, I must say. This gentleman, Stephen, walks us through replacing his ignition coils, but he also makes himself useful in other ways. That’s word to his other TikTok, where he offers the young fellas who want to argue about why women aren’t submissive instead of giving them something worth submitting to advice.
Lee
@leeshomeimprovement Deck for the chicken coop #fyp #foryou #dmv #blacktiktok #watchthis #explore #HousestoHomes #HomeImprovement #BuildingstoCompanies #blackmenbuilds #building #constructing #StayFocused #menwithdreads #follow #share #baltimore #HGTV
While this video doesn’t quite show Lee’s face, it does show his craftsmanship. I mean, it looks secure enough–I don’t know too much about building decks, but I do know this looks about right.. As for the rest, I scoped out the facecard on his other videos, and he is worthy of this list.
These men were difficult to come by, and I’m not sure if it has to do with the ratio of podcast mics to rakes/power drills/etc. Or because they’re simply not documenting themselves. But you should know that we’re looking for some more of these men folk to lust after while they check off the one honey-do list item within their reach through the internet … the one with my Rosé. Send more over! Tag them. I might even start a Make Men Great Again campaign on behalf of these brothas.
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Feature image by @renaissancecam/ Instagram, @steviie_j/ Instagram, @derwynnwho/ Instagram