This Former Flight Attendant’s Daughter Inspired Her to Create An Upscale Spa and Party Planning Company
Many people decide to go the entrepreneur route for a number of reasons, whether they have a very lucrative idea or they have a passion for something. For Jean Noisette, her decision to pursue entrepreneurship was all thanks to her 12-year-old daughter, the driving force behind her creating Dazzle Me Parties, a popular event space for young girls and teens.
After noticing her daughter's lack of confidence, Jean developed Dazzle Me Parties as a way for girls to come together in a fun environment while learning team-building exercises that boosts self-esteem.
Since 2012, Dazzle Me Parties have been taking over the Atlanta area with their girl power themed parties that leave girls feeling beautiful and confident. Jean recently took the time to chat with xoNecole and open up about her mommy/daughter business and personal relationship, as well as the importance of empowering girls at a young age.
How did you come up with the concept for Dazzle Me Parties?
Having my daughter. I noticed her interaction [with others]. It wasn't what I was used to; she was very quiet and just stayed to herself. So, when she started transitioning into the school system after moving from Ohio to here (Atlanta), I noticed she was being held back, and it was just that confidence wasn't there. It rang a bell to put her into a [different] environment.'
I looked all over and searched and couldn't find anything and I just felt really compelled to start something on my own, something where girls can come and unwind, learn, and do things in a more fun-filled way [and] seeing beauty stemming from the inside out. I always wanted to open up something on my own, as well as for my daughter. She was my inspiration.
What was the transition like from being a flight attendant to business owner?
It was very hard. For so long, I was afraid of sharing my story because I never wanted to make it seem easy [because] it takes a lot. I never wanted to go into something where I made a lot of money, which I know sounds weird, but I wanted to do something that I loved and [that] made it a lot easier. It takes a lot of passion, a lot of missing events, a lot of time away from your family. That was the most challenging, learning how to balance home and family life and my work.
Credit: Kalvin Reeves/Rolling Out
"That was the most challenging, learning how to balance home and family life and my work."
How does your daughter like working with you?
She loves it. Believe or not, she can run this place with her eyes closed. She's really good with the children. We have Dazzle Me Dolls and with the Dazzle Me Dolls, they do a lot of mentorship programs with her as well as other children, so she is very involved. She was just telling me, "Mom, what about the tomboys? Everything is pink and girly, you need to do something like this." So she's really our go-to whenever we want to get new ideas and stay current in what's going on with the pre-teens.
What is a typical day like for you at Dazzle Me Parties?
Even if we are slow, it's never slow in my life. Before anything, I'm a mom and I have a lot of things going on in my life with my children and different activities, but a normal day for me is constantly looking for ways to grow the business. I'm researching, I'm networking, and I'm going to areas looking for different businesses to see how we can collaborate. I take all of my own phone calls so whenever we're not here, it's always transferred to my cell phone so we're at arms' reach constantly.
Answering my phone calls, booking, scheduling, payroll, we do it all. But that's another thing, I don't think that's a good thing. In having a business, you need to know how to let go and hire the right people and let them do their job so that's another thing that we're working on. I have a phenomenal manager, so a lot of things I'm learning to be freed from.
How do you incorporate girl empowerment with your parties?
To be honest with you, that's our first priority, and I know a lot of people say that but we live by that. I know they say not to mix business and pleasure, but I believe in that to a certain extent. We're a family, and we build each other up and a lot of things that I've learned in building the business, I like to know what are their dreams? What are their goals? And with that, I am able to build them up and girls are telling me, "Hey Ms. Jean, next year I want to do this." We make sure that we help them work towards that and, no matter what, we're learning from one another.
What do you want your daughter to take away from her experience working with you?
I just want her to see that we're living in an era where, and I really hate to say this because we're really hard on the millennials, but like instant gratification—that was one of my problems because you can't get it instantly. I want her to see that she needs to work hard for what she wants.
"I want her to see that she needs to work hard for what she wants."
Nothing is gonna come easy and I'm a tough love type of person so I want to show her if you work hard, this is what you're gonna get and when you don't work hard, you're not. So taking away from that, I want her to build self-esteem and feel confident in herself and to know that anything she chases, she can have and I know it sounds cliché, but its not as easy as it sounds. I don't think people understand the work that goes into being successful and I want to show her that.
*Some answers have been edited and condensed for clarity
For more about Jean and Dazzle Me Parties, follow her @dazzlemeparties or book an upcoming event at Dazzlemeparties.com.
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London Alexaundria is the contributing editor for xoNecole. She is an alum of Clark Atlanta University, where she majored in Mass Media Arts and has worked in journalism for over ten years. You can follow her on Instagram and TikTok @theselfcarewriter
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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Megan Thee Stallion Shares Her Transformative Approach To Health And Wellness
Megan Thee Stallion is back and better than ever — both physically and mentally.
ForWomen’s Health May/June 2024 cover, the 29-year-old rapper bared all, opening up about her healing journey following the aftermath of the July 2020 shooting incident by rapper Tory Lanez.
“A lot of people didn’t treat me like I was human for a long time,” she told the publication. “I feel like everybody was always used to me being the fun and happy party girl. I watched people build me up, tear me down, and be confused about their expectations of me.”
She continued, “As a Black woman, as a darker Black woman, I also feel like people expect me to take the punches, take the beating, take the lashings, and handle it with grace. But I’m human.”
While the “Savage” artist exudes confidence through her stage presence and boisterous lyrics, behind the scenes, Megan was experiencing a silent battle with her mental health. “Before I went onstage, I would be crying half the time because I didn’t want to [perform], but I also didn’t want to upset my fans,” she says.
With pressures from the outside world piling up, Megan experienced “dark times,” that caused her to isolate from the public eye.
“I didn’t want to get [out] from under the covers,” she recalls. “I stayed in my room. I would not turn the lights on. I had blackout curtains. I didn’t want to see the sun. I knew I wasn’t myself. It took me a while to acknowledge that I was depressed. But once I started talking to a therapist, I was able to be truthful with myself.”
The “Wanna Be” rapper also details her current workout slip and diet that work hand in hand, giving her the mental clarity and stamina to perform at her highest level. For four to five days a week, Megan is locked in with one of her two trainers, Emory “Joc” Bernard and Tim Boutte, doing a variety of workouts like Pilates, running up and down sand hills at the beach, or hitting the StairMaster or elliptical for upwards of 40 minutes.
Best known for her “Megan knees,” leg day is a must — with hip thrusts, goblet squats, leg extensions, and “stallion kicks,” being included in her circuits.
With a combination of therapy, stepping away from imbalanced relationships, and daily movement, the Houston Hottie has since been able to reconnect with herself on a deeper level; putting her happiness before the opinions of others. “Working on myself made me get into working out because I needed to focus my energy somewhere else,” she shares. “I used working out to escape and to get happy.”
“I’m in a space where I feel good mentally, so I want to look as good as I feel.”
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Featured image by Dia Dipasupil/Getty Images