From Brazil to New York City, Beleza Natural Institute is raising the bar in the natural hair industry by creating a new way to maintain your natural mane. Beleza Natural was founded by two curly-haired Afro-Latinas — Leila Velez and Zica Assis during a time where it was a struggle for these women to find hair services that provided the proper treatment of curly hair textures. An even bigger struggle was trying to find the right products. Trial and error as well as experiencing a lack of products is something that we can all relate to when it comes to maintaining our hair, right?
The wash and go is usually a go-to style for a lot of naturals, especially for those of us who don't have kinkier hair textures. It's a method that most naturals swear by for definition without sacrificing volume and usually gets even better with age (Day 2 or Day 3 hair is life).