This Single Mother Got Laid Off & Started A Candle Business That Doubled Her Income
There are some people who become entrepreneurs on purpose. They know that it means late nights, early mornings, and an inconsistent sleep schedule that nobody would envy. They acknowledge that it means taking risks to win where others only see failure, sacrificing time, money, and recreational freedom for a greater vision that money can't buy but that others can certainly (and preferably) invest in, and that it means being wrong more times than being right.
Yet knowing those things, they continue to dream of a life of being their own boss and creating solutions to the world's problems. Even if they can't take the leap right away, they spend years preparing for their big moment.
But for others, being an entrepreneur is neither planned nor desired—sometimes it's just a matter of survival, or in the case of Kristin Scott—founder of Gifts From A Virgo—divine intervention.
If you were to ask the Youngstown, OH native what made her ditch her 9 to 5 and pursue a career in candle-making, she couldn't even tell you. But what she will tell you is that she wasn't even a devoted candle lover when she first started out on her new venture.
“I might buy the wall things from Bath and Body Works, but me burning a candle everyday? No, not at all," she says. “I don't know where it came from!"
In April 2012 the single mother was laid off from her job where she was overworked, underpaid, and miserable when the idea of starting a candle business came to her. Despite the uncertainty and lack of knowledge about the business, she chose to take a leap of faith instead of filling out another job application. She initially started searching for tutorials on YouTube, but soon realized that her research wasn't yielding enough information to know how to make the candles. The constant feeling of defeat became too much to bare, and she decided to call it quits soon after.
“I had somebody say it's not burning down right—it's not burning evenly, and there was no scent. That was like my first couple of months; then I stopped."
Yet she kept having this nagging feeling that somehow these candles were tied to her purpose. She confided her new business idea to a friend and was referred to a woman with her own successful candle business out of Detroit, who schooled on the basics of business such as coming up with her brand name and getting her LLC. Kristin then purchased her first 10 pounds of soy wax, fragrance, and five boxes of glass jars with just a few hundred dollars to her name.
But having a mentor didn't excuse her from the trial and error process of being an entrepreneur. Despite her newfound knowledge and research, the product, nor the smell, were coming together quite like she imagined.
Not willing to let go of her vision, Kristin took a trip to Detroit to pay a visit to her mentor in hopes of getting the first-hand information that she needed to make her candles burn without burning a hole through her pockets. This time she learned that seeing is different than doing, and no matter how many times she was shown the process, she still couldn't seem to master the right wax-to-fragrance ratio and left feeling like she gained no more knowledge than she came with. Once again, she caved in and gave up.
“I just was like, okay, forget it; I was just done again," she admits. “I don't know how many times I felt like that in that first year; I put so much time in."
This wasn't the last time that she would feel defeated, but it was the last time that she would quit.
Around September she once again got the urge to try again. She got back in the kitchen and kept making mistakes until she finally got it right.
“I think it was a good thing for me to learn my way through trial and error," she says. “I literally had to teach myself how to make them. You think you're doing everything right until you get that one honest person like this is not worthy. And then you've got to really go back in the kitchen and just try different methods, you know, so, basically I just really taught myself."
Confident that she finally had the perfect candles, Kristin began attended her first event in October 2012 to sell her deliciously fragrant soy-based candles. She'd light the match and watch the candles draw in buyers by the dozens. She admits that at this point she didn't view herself as an entrepreneur; in fact, she lacked knowledge about the product that she was selling. When a potential buyer came up to her and told her that she could make more money if she advertised that the candle could also double as a massage oil once the wax melted, she was shocked, and maybe even a little embarrassed, that this wasn't something that she was aware of when she began purchasing pounds of soy wax.
Gift from A Virgo candles have not only an amazing strong scent, but they also double as massage oils.
Once she began marketing her candles as massage oils, her sells dramatically increased, and she closed out her first year of business with almost $40,000 in revenue.
Taking her side-hustle seriously, she began researching the product and how to reduce her costs. At the time she was conveniently purchasing all of her supplies from her mentor, but the more her sales grew the more the profit-margin decreased, so she cut out the middleman and started purchasing her wax from a wholesaler.
“I probably wouldn't make that much of a profit because I'm buying from her. I'm buying 10 pounds of wax from her for $25, but 50 pounds of wax for $25 from a wholesaler. I didn't even know what kind of wax she was using. It's all learning; it's all growing. It's getting wiser on your business moves."
She also realized that there weren't enough hours in a day to be a full-time boss a full-time employee. Back in November 2012 she has picked up a job to pay the bills, and was burning the midnight oil trying to juggle her job and her business. But between traveling and attending events to promote her product, the businesswoman had to make a decision to leave her full time job, and in May 2014, almost two years after launching Gifts From A Virgo, began pursuing her newfound passion full time.
“I looked at it as, if I do this full time and it does not work I can always find another job, but I can't go to these events and I can't do as much as I want or get my company because I'm up 24 hours. Basically come home, making candles to two in the morning, getting up at 4AM or 5AM, getting my son up for school…it basically was like, Kristin you've got to just go for it and pray about it, so I did that."
With more time to dedicate to her business she began turning her attention to other ways to promote her product. It was after running into rapper T.I. at a restaurant in Atlanta that she realized that guerilla marketing and face-to-face communication did wonders for her brand and for her confidence. She had been watching the rapper for a few minutes before her friend encouraged her to approach him about her business. Nervous, she swallowed her pride and strolled up to him with her Mangolicious candle, ready to give her 60-second elevator pitch.
“Once I saw that he was cool and he wasn't like a mean person, I just kept going and telling him about my candles. He was perfectly fine, and he was actually really nice about it. He could've been like, 'girl get your butt out of here!' But he was perfectly nice and was like, 'well can I buy ten right now?'"
She didn't have ten candles on her, but she did pass him her business card not expecting anything to come of it. But when Shamra Rodriguez, best friend to T.I.'s wife, Tiny, and mother of Bahja Rodriguez of the OMG Girlz contacted her for candles, she was sure that it was because of her earlier conversation with the Atlanta artist.
Kristin also begin reaching out to celebrities via social media and through mutual connections, getting her product in the hands of Keke Palmer, Lisa Raye, Tiffany Evans, and a number of other influencers including Karen Civil, who loved the candles so much that she requested them for her Live Civil Brunch in Los Angeles.
This past November, just three years after launching Gifts From A Virgo, Kristin announced the opening of her new storefront in Youngstown. It's not just a huge accomplishment for her, but for her hometown of people who are looking at her as a sort of heroine, and rightfully so given that the post-industrial city has seen a drastic decline in population, and thanks to high crime and poverty rates, has been compared to the cities such of Camden, New Jersey.
“Throughout my city we have killings like every day, and our city's so small. People look at me like, 'you're really doing it' and I don't even think I'm doing it! When a man comes to me and is like, 'you make me wanna drop the dope game; you make me wanna do some legit business,' that's an accomplishment."
She's not patting herself on the back without acknowledging her own skeletons. Growing up she admits to being the chick who would throw down in a heartbeat if you just looked at her wrong, not even letting a knife or gun wound keep her from getting scrappy. She credits her business to being the motivation behind her turning her life around, and helping her to make amends with former enemies who often show up to her events and ask to buy a candle, despite the animosity that once existed between them.
“My candles have actually brought my enemies and me at peace."
"I've grown so much to the point where I'm so positive that I could shake any negativity off. I have too much to lose at this point in my life. Before I had a kid, but I didn't think. Now I think before I react to certain things."
It's ironic that Kristin, who admits that she never even had a passion for candles and no desire to even be an entrepreneur, is now shopping for an accountant for 2016, and hopes to eventually catch the attention of retail giants such as Wal-Mart to wholesale her products. It's even more ironic that she still can't tell you what made her even think to sell candles, and yet it's the one thing that's undoubtedly saved her life.
“My business has allowed me to grow and mature so much, and I've been able to have a better relationship with God. I was a lost person at one point in my life. My business, this is my everything right now. I put my all into this. I dedicate myself to this everyday of my life."
If that ain't God, I don't know what is.
To learn more about Kirstin's candles visit Gifts From A Virgo!
Kiah McBride writes technical content by day and uses storytelling to pen real and raw personal development pieces on her blog Write On Kiah. Follow her on Instagram and Twitter at @writeonkiah.
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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I think we all can agree that social media really is a double-edged sword. What I mean by that is there is just as much bad that can come out of it as good. At the end of the day, it really is about 1) having your own mind, 2) finding balance when it comes to how much time you spend online, and 3) doing your own research instead of taking random people’s opinions as the gospel (i.e., facts).
Gee, I wish more folks did all of this when it comes to if a man needs to have a large penis to sexually satisfy a woman (he does not) and if a woman who has had multiple sex partners will ultimately end up with a vagina that is too large for smaller penises to please her (a lie).
Science totally has my back on debunking both of those things (more on that in a bit). Know what else does? A particular type of sex method that is becoming more popular by the day. One that just might convince you to, as they used to say back in the day, focus less on the “size of the wave” and ride out the “motion of the ocean” instead.
It’s called shallowing. Here’s what it’s all about.
What Is Shallowing?
GiphyIf there’s one thing that I wish folks would say more thoroughly when it comes to women and orgasms, it’s that when it comes to75 percent of women not being able to orgasm from only intercourse, the accurate statement is they struggle with achieving a vaginal orgasm without the assistance of some type of clitoral stimulation. Yeah, we’ve really got to remember that very few things in this life are a complete monolith — orgasms included (check out “U-Spot Orgasm, Fantasy Orgasm & 6 Other Orgasms You Should Try Tonight”).
In fact, it was while I was reading up on pairing — a word that is used for when clitoral stimulation transpires during penetration — that I decided to do some deep-diving into shallowing (because it was mentioned inone of the articles that I read).And what is it? Shallowing is when a penis, finger, tongue, or sex toy of some sort is used in order to ever so slightly penetrate the vaginal opening of a woman.
And why is shallowing not just a current sex trend but something that every woman on this planet should try? It’s because of what I’ve said, more than once, on this platform: it focuses on the most sensitive part of a woman’s vagina, which isthe first two inches of her vaginal opening.
When the emphasis is placed there, not only does it increase your chances of experiencing “the big O,” but it can also build up anticipation, which can intensify your orgasms too — yes, shallowing can also be seen as a form of edging.
Another thing that’s cool about shallowing is — and it really and truly can’t be said enough — something that makes vaginal and blended orgasms easier to achieve for some women really has little to do with the size of a man’s package or even his technique; it’s straight up anatomy. Yep, the closer that a woman’s clitoris is to her vaginal opening, the easier it is for a penis to stimulate both. So, science makes it possible for vaginal orgasms to be easier for some women than others.
At the same time, shallowing can make it possible for more women who want to see what a vaginal orgasm actually feels like (because it’s easier for the head of the penis to stimulate the opening of the vagina while the shaft can rub up against your clitoris; based on the position that you are in, of course — the missionary with some pillows propped under the lower part of your back is ideal for this).
Now that you see what shallowing actually is, do you get why I said that penis size doesn’t matter when it comes to doing it — and getting the kind of orgasms that you want? Contrary to popular belief, your vagina is only around four inches. In fact, some health experts say that it ranges between 2-4”. Anything larger, your body literally has to stretch out to accommodate; this includes penises and babies. So, if your vagina is “making room” for more than four inches, why in the world do you think you need a 10-inch man? Yeah…exactly. It really is time to get over the silliness. The average penis continues to be 5.5”. Makes sense when you take it all in (no pun intended).
Aight, so now that you know what shallowing is all about, let me try and hard sell you on why it’s a sex technique that you should try as soon as tonight (if you possibly can).
1. It takes the pressure off of you and your partner.
I’ve been working with couples for almost 20 years at this point. This means that the topic of sex comes up quite a bit. And if there’s one thing that continues to be an issue is inconsistent orgasms (check out “Why Do Orgasms So Often Seem Like A ‘Hit-Or-Miss’ Experience For Women?”).
Listen, no matter how many articles you read or sex positions you try, if you’re anxious, stressed out, or overthinking, it’s gonna get in the way of you experiencing high peaks of pleasure on a consistent basis. Since shallowing is something that can easily be done even in foreplay (via fingering and/ororal sex) if you get that first “release” off, that makes it easier to just sit back and enjoy the ones that (hopefully) are to follow.
2. It teaches you more about your vagina.
A part of the reason why I keep repeating certain facts about vaginas in these articles is that it’s amazing how little certain things are discussed en masse — like the size of the vaginal tube. And since shallowing helps you to stimulate the nerve endings at the entrance of your va-jay-jay along with your G-spot (which is housed a little ways from your opening), shallowing is a great way to explore that area of your body as you figure out what truly works for you and…what doesn’t.
3. It’s the perfect merging of foreplay and intercourse.
When you really stop to think about it, shallowing is like the bridge between foreplay and intercourse because you can use so many different things to do it. So, if you want to experiment with a new sex toy or you want a bit more time to “warm up the engine” before full-on penetration begins, shallowing is one of the most sexually arousing compromises there is.
4. It can help to increase your partner’s stamina.
A few years back, I penned an article for the site entitled, “We’ve Got Some All-Natural Ways To Increase Stamina & Sensitivity.” Listen, even though I onceread a GQ article that said that over 60 percent of the people they polled were fine with intercourse lasting no longer than 5-10 minutes — that poll doesn’t speak for all of us, chile.
So, if you would like your man to build up to going longer, shallowing can help to make that happen. Since he’s barely putting beyond the tip in, he can learn how to be in you for longer periods of time without being, well, in you.
5. It helps you to appreciate whatever “package” he has.
Again — and it really can’t be said enough — if shallowing is all about exploring the mere entrance of your vagina, you don’t need a man with BDE (check out “BDE: Please Let The 'It Needs To Be Huge' Myth Go”) or honestly, even anything close to it.
I mean, even though, reportedly, the size that the average woman says gives her the most orgasms is eight inches — I bet those women have never really tried shallowing before. 10”, 8”, or the average 5.5” can certainly get the job done. And well.
6. It feels A-MAZ-ING.
Okay,so now that you know about shallowing, I promise that if you put the word into your favorite search engine, you’re either gonna see articles on golfing (LOL) or sex, especially as of late. That’s because more couples are trying it out and getting mind-blowing results from it. So, if you’re looking for something new to try, give shallowing a shot.
Hey, anything that’s designed to stimulate your most intense vaginal nerve endings has got to be something for the record books. I mean, how could it not be? Lawd.
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Featured image by Juan Moyano/Getty Images